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Learn social media strategies to gain more customers and engage more effectively with your current customers.
By The Holiday Firm Manisha Holiday | Published July 25, 2022 8:00AM | Business | The Holiday Firm Atlanta
If you haven’t already joined the 91% (and still growing) businesses that are using social media to benefit their businesses, then unfortunately you’re losing a lot of business. There are now 4.2 billion active social media users almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels every single day.
It's time to look at your goals and objectives of your business and implement those into social media marketing. Social Media will change everything for your business. Real social media marketing takes dedication. If you’re new to social media marketing you might believe that a few posts daily, random status updates, and a healthy number of “followers” and “likes” are going to magically grow your business.
The truth is: this stuff takes real planning and dedication.
Listen to your audience
Social media is an incredibly effective way to engage with new, current and prospective customers.
Not every social media platform is created equally. To develop an effective social strategy, focus on the social channels that best suit your brand.
Social media platforms that work well for businesses include Facebook, Twitter, Instagram, TikTok, Pinterest and LinkedIn.
If you're wondering how to use social media for small business, look no further than these 7 essential tips below to get started.
1. Start with a plan
The best way to ensure success on social media is to go in with a plan. This means devising a social media marketing strategy that includes each platform you plan to use. Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to know if you’re getting a return on that investment.
Here are some strategic social media tips and guide to creating a social media marketing plan.
2. Target Your Audience
When you use social media, you are able to look for specific audiences in order to target potential customers. For example, on Twitter you can join conversations about certain topics to see who is engaging in the conversation.
Join the conversation! Follow some other commenters and you will probably gain followers back, ultimately leading to new customers. Write a post or blog to target your customers. Be sure to put links into your posts and blogs to help direct readers to your website. Once they click on the post, they can easily get to your website to become customers.
3. Post consistently
Your followers value a steady presence, so follow a consistent posting schedule. While being consistent, avoid posting too much, which can be off putting for your followers. As you gain an audience, people are expecting to hear from you. You need to give them what they want. Who is your target audience and why? Schedule when and how often you will post to meet potential customer’s needs. Posting 2-3 times a day is best. Even if it something basic, it is building brand awareness and visibility.
A strong social media presence will naturally build your brand over time. By posting frequently, you will organically create your tone and build your brand. Adding some personality to your posts will make your brand stand out in your industry, so don’t be afraid to speak your mind. Keep it professional, but light and engaging.
4. Develop a clear voice
Create a consistent voice and tone in your social media presence, one that resonates with your audience and influences how they see your brand. Listen to your audience and find ways to relate to them without looking like you’re trying too hard.
Link Your Website
It’s helpful to have a link to your website somewhere on your social media account. In your “About” or “Bio” section is a good place to add a link. That way it is easier for your audience and potential customers to find you.
Include your social media icons on your website. If a customer only knows your business through your website and they see your icons, they will become more engaged with your business and share with their friends on social media, allowing you to gain more customers.
5. Use social media for customer service
Because so many customers already communicate through social media, using social media for customer service is a no brainer. Through social media communication, you can address customer problems quickly and efficiently, helping you create a loyal customer base. According to research from Convince & Convert, 42% of consumers expect a response to a complaint on social media within 60 minutes, and nearly one-third expect a response within half an hour. Monitoring social media channels and responding to concerns promptly can help you build strong relationships with customers.
6. Pay attention to trends
I am not not saying you should leap on every meme that goes viral. But it is a good idea to pay attention to trends in social media, so you understand what people are looking for when they sign into their social channels. This helps you create appropriate content that resonates over time.
7. Collaborate
.Social media platforms are great places to find other businesses to collaborate with. LinkedIn, for example, is a large professional platform that will allow you to share business ideas and find like minded professionals to work with. All social media channels are great for networking, while keeping an eye on the competition. Social media is a completely free tool to market your business. Spending just 6 hours a week on social media is the best marketing your business can get. Advertising that is Free/? You can’t beat that
Here's a free tutorial on the fundamentals of good social media marketing:
About the Author: Manisha Holiday is the Founder & CEO of The Holiday Firm LLC.
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